Northern Lights are a wonderful children’s charity who provide holidays of a lifetime to Lapland and Disneyland, for children with life limiting illnesses. Cheshire Connect has recently started to work with Northern Lights and is beginning a journey with them on developing a strategic marketing plan. Sally Norris, from Rowan Marketing, was keen to support Northern Lights and is working with them to apply her strategic knowledge and skills to help them develop their way forward.
Sally said, “Rowan Marketing take their corporate, social responsibility seriously and already work with a number of good causes in the Cheshire area. We were delighted when Cheshire Connect introduced us to Northern Lights. They are doing great work with children and their families and I am pleased to be able to help them develop their profile in Cheshire.”
It is anticipated that Cheshire Connect will have a long- term relationship with Northern Lights and that more children will be reached.